The Weeknd had a live, interactive virtual concert on TikTok on August 7th. Including rebroadcasts, the event pulled in more than 2 million unique views. It also pulled in 250,000 concurrent views. #TheWeekndEXP garnered more than 1.3 billion views. The event “The Weeknd Experience” concert raised $350,000 for the Equal Justice Initiative through the sale of a new Weeknd x TikTok capsule collection of merchandise, which was available for a limited time. The Equal Justice Initiative is committed to ending mass incarceration in the U.S., challenging racial and economic injustice, and protecting human rights for the most vulnerable people in American society.